San Francisco Bay Area high-end boutique’s relocation down the peninsula to posh Burlingame gave Anne-Marie Hogan, the owner of Willa Home, the opportunity to refresh it’s branding that would resonate with the luxury products and excellent concierge services that they are well-known for among their loyal clientele.
We updated the boutique’s identity mark by recreating the signature lion motif and pairing it with typography that gave it a harmonious look & feel, and establish a visual vocabulary with a distinct color palette and typography that’s unique to the brand. By extending the new look and feel to a new website showcasing the brands and products that the boutique carries, business stationery system and retail packaging, the results for the rebranded Willa Home was breathtaking. Anne-Marie loved the new look and feel so much that she completed the complete makeover of the brand by repainting the interior of their retail space with the rich jewel-tone colors from the new color palette.
Exterior and interior storefront photography courtesy of Shannon Kaye.